About
We turn experience
into systems
The Decoder was founded by Dr. Rachata Channoi (Dr. Choob), with 15+ years as a knowledge decoder, researcher, consultant, coach, facilitator and trainer.
Who we are
Dr. Rachata Channoi
Dr. Choob
A background in business administration, strategic management and service marketing, educational research and evaluation. More than 15 years as a decoder, researcher, consultant, coach, facilitator and trainer — helping people and organizations create, develop and extend their potential.
DECOACH
A name that is also our method
Define and Extract
Find and extract
Surface and extract the knowledge, experience and strengths hidden inside people.
Construct and Organize
Structure and systemize
Shape that knowledge into a clear, repeatable, teachable system.
Actionable Contribution
Practical next steps
Turn the system into actions, products and services people can use.
Holistic tools
A blended toolkit
Coaching, research, learning design and business strategy — together.
Why The Decoder
Knowledge left undecoded
is investment lost
Learning drives how we grow — at work, in health and in relationships. Multiply the time by what we spend on learning and the value is enormous. But how much of that investment actually pays off for us, our families and our organizations? Every year, public and private organizations invest in their people until they hold unique knowledge and experience — tacit knowledge. If it is never extended or passed on, it walks out the door when those people resign or retire. So we help people and organizations decode, organize and extend their knowledge, experience and success into systems that raise productivity, lift people’s potential and create new strategies and business models.
Experience
Track record
อัปเดตผลงานและประสบการณ์ได้จากหลังบ้าน
Coming soon
Ready to decode your expertise?
Let us turn your challenge into a clear way forward. Get in touch today.
Book a conversation